10 Tips about Choosing a Payment Processor for Your E-Commerce Business
In a nutshell, choosing the right payment processor will help you to save time and money. The most important factor to consider when choosing any processor is that the fees charged for processing transactions should be competitive, with minimal charges or no hidden costs.
Many small eCommerce businesses in this day and age choose not to use a traditional merchant account. Instead, they opt to process transactions using their bank or credit card company directly. Understanding the differences between each processing type is key and will help you select what payment processor works best for your business.
If you think of utilizing a third-party payment processor, there are many important questions to ask before choosing one. Here are some of the top questions that you should ask before choosing a payment processor:
1. Which methods of payments do they support?
To find out what methods of payment work best for your business, it would be best to contact and research your target market. Different demographic groups have varying preferences when it comes to paying online. For instance, older generations are more likely to use checks and money orders, while younger consumers prefer PayPal.
2. Do they support recurring billing?
This type of billing is best for monthly service companies like software or e-learning institutions. Recurring billing helps create predictable revenue streams that can be relied upon by small businesses struggling with cash flow problems often seen during the early stages of a small business. In addition, recurring billing is a great way to stay on customers’ credit card statements.
3. Will they provide you with a virtual terminal?
This can be extremely useful for businesses that do not have a physical location and allows you to accept payments through your own website or storefront via your computer.
4. Do they offer tax benefits?
Ensure whether or not the service provider you choose offers any particular tax advantages that can help you reap benefits from their services. For example, if you process a large number of transactions with higher values, some processors may be able to offer you a reduced 1% rate for these types of transactions.
5. Do they provide a multi-currency option?
This is a significant factor for online businesses that do business internationally. If you are considering a foreign market, it would be best to choose a processor that accepts multiple currencies to accept any payment from the country you operate in and expand your customer base.
Why Choosing a Payment Processor for eCommerce Can Be Difficult?
When it comes to choosing a payment processor, especially if you are new to eCommerce, you may find the process to be overwhelming. A typical online business will be faced with choosing a processor that fits their specific needs. Although there are many different processors, choosing the one that fits your business best may be confusing and overwhelming. You will find yourself asking important questions like: What is an ISO? Should I use Authorize.net or PayPal for my eCommerce store?
Here are 10 tips to help you make a smart choice when it comes to choosing a payment processor:
1. Order Volume is Important
Consider the volume of orders your site will be getting, as this can impact which options are available. You may not be able to accept all types of cards if you do only a small amount of business with each order.
2. Security is Important
Having a processor that protects your customers’ information and keeps it secure is another important feature to consider when shopping for a payment merchant account.
When making your selection, you should find out how each processor handles the security of your customer’s credit card information. Does it use 128-bit SSL encryption? Some firms are certified PCI (Payment Card Industry) compliant, and others claim to be similarly secure.
3. You Can Save Money with the Right Processor
A business with high transaction volume may be able to save money by using an Interchange-Plus pricing model, or one with more than $1 million in annual gross sales may qualify to be rated by a bank or payment processor.
4. Support is Important
Customer support should always be considered, as you never know when you will need them and how long it takes for them to reply to your queries.
5. International Acceptance is Important
If your business has local and international customers, then accepting international cards is critical. Many small businesses that are just starting may not realize the importance of this choice right away, but it can significantly impact sales over time.
6. Customer-Friendly Websites Can Be Important
One of the most overlooked features is when a business chooses their payment processor on the basis of whether or not they offer a customer-friendly website. These sites may contain items such as shipping information, order updates, and promotional offers.
7. Your eCommerce Store is Important
When shopping around for a payment processing service, you should also look at any software requirements needed and make sure the chosen processor has compatible programs to allow your business to work smoothly.
8. Do They Have Any Money-Back Guarantees?
If a service provider offers money-back guarantees, getting your money back for fraudulent charges may be easier.
9. Customer Testimonials Can Be Important
Always look for customer testimonials and reviews of the service provider that you are considering using. This will help you determine if they have a good rating from their customers and how many years they have been in business.
10. Rates are Important
If you plan to accept cards or electronic payments, make sure the rates and fees match your needs. If you aren’t sure what fees are being charged, it may be wise to seek the expertise of a third-party vendor for assistance.
A company called CommerceGuard can help you with these decisions. They’ll help you choose the right processor based on your specific needs, and they can monitor fraud for you so that you’re not dealing with it on your own.
There are so many payment processing systems out there it’s no wonder the high-risk industries have been taking advantage of them. ISO, Authorize.net, and PayPal seem to be a few of the most popular ones with their own features that make for an easy purchase process.
What is an ISO?
An Independent Sales Organization (ISO) is a third party that provides payment services to merchants, product fulfillment, and customer service. You can find ISOs in nearly every segment of the payments industry, including credit card processing, check verification, and bill payment services.
If you want your business to succeed online, you’ll need a payment processor that can provide all of your needs at such a competitive price. Think about what features are most important for your business type and compare several different processors on the market before deciding.
What is an Authorize.net?
Authorize.net is a payment gateway service for eCommerce merchants who have not yet obtained a merchant account but still want to accept credit card payments online through their website. It provides its services in conjunction with multiple banks and processors so that the merchant can receive payments from customers at any location worldwide.
What is PayPal?
PayPal provides online payment options for businesses that may not have the option of using a traditional merchant account. It allows you to accept payments from customers using any major credit card, as well as cash and bank transfers, through your website or even by email. You can also issue invoices and accept payments for goods and services overall under a PayPal account.
When you are looking for a payment processor, consider each provider’s security features and customer support before making your final selection. The better (and more informed) choices you make about how you handle money as a small business owner will likely help ensure that your eCommerce business’s future will be bright.